Ctrl-N/ journal: repository of texts, research and documents on cities, mapping, networks, psychogeography and the experience of places; Written and maintained by Olivier Ruellet.

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Destinations · November 25th, 2009

A couple of years ago, the French National Railways Network (SNCF) ran this ad campaign ironically subtitled “luckily, we give you more options than just the train”, to publicise the lesser-known range of travel services they were offering and mock the dusty and tarnished image often carried by the state transport operator.

In these pictures, the frenchisised phonetics of faraway place-names (Los Angeles, New York, Cancun, Singapore) humourously collide with the humble road sign more typically found at the entrance of the average sleepy village, deep in the Gallic countryside…

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